Foundation is a liquid or powder makeup applied to the face to create an even, uniform colour to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturiser, Sunscreen, or base layer for more even complexion.
Coverage refers to the opacity of the makeup, or how much it will conceal on the skin.
- BB Creams are a fine Sheer, but can also give a good looking natural complextion. BB creams are generally designed to serve as a foundation, moisturizer, and sunscreen all a one.
- Sheer is the most transparent and contains the least amount of pigment. It will not hide discolourations on the skin but it can minimize the contrast between the discolouration and the rest of the skin tone.
- Light can cover unevenness and slight blotchiness but is not opaque enough to cover pigmentation or freckles. It contains 13–18% pigment.
- Medium coverage can when setting with a tinted (instead of translucent) powder, cover freckles, discolourations, blotchiness, and red marks left by blemishes. It contains 18–23% pigment.
- Full coverage is very opaque and used to cover Vitiligo, Birthmarks, hyperpigmentation and scaring. It is sometimes referred to as “corrective” or “camouflage” make-up. In general, it contains up to 35% pigment, though professional brands, designed for use on stage, can contain up to 50% pigment.